If you're a project manager (by title or not), you may need to prioritize multiple projects that compete for resources. How do set project priorities? I start by using this project prioritization template to rank order projects and guide decision-making about where to use resources.
I’ve worked at Fortune 500 companies that took months to plan their next year, debating over how to prioritize multiple projects. Did those plans stick? Of course not. We would start the year in a perfect symphony of tactics aligned to strategy from the CEO’s office down to the front line managers. As time passed, recommendations of “Tiger Teams,” market shifts and project learning would result in justifiable shifts in project priorities.
I’ve also worked at startups where it felt like strategy shifted weekly, impacting project priorities along with the strategy changes. Maybe a large customer comes in with product demands or a strategy fails to bring in revenue. Pivoting is good but the cascading effect on marketing, operations and finance sends those teams into a stress ball of spin.
So where’s the middle ground for front line teams executing a shifting strategy that impacts how you prioritize multiple projects? How do you start out 2025 with a clear yet flexible plan for your projects? I do it by putting my program management skills to work.
Prioritize Your Projects
It’s common practice for Program Managers to prioritize projects with a running list of projects or initiatives for their client teams. This is useful for resource allocation and as an input to on-going assessment of projects against goals. Jenny and I carry this practice over to our partnership and any gigs we lead as program managers.
I use this Project Prioritization Template as a starting point for stack ranking projects. It's meant to be strategic, creating a framework to help decide which projects to resource and whether you’re working on the “right” stuff. The key is to relate your projects to your strategic priorities. If a project isn’t aligned to your priorities, drop it from your list.
Here’s an example of a project priorities list you might have for a marketing team:
A Living Project Prioritization Document
Your Project Priorities List should be a living document! Of course, priorities to shift as the organization learns so I create operating mechanisms to prioritize projects on a regular basis. These aren’t in depth project reviews, but Priority Reviews. You'll want to make sure the right people participate in the review - those who can add value and can help decide whether to add, subtract, or re-prioritize projects.
Time your Priority Reviews based on the time horizon of the projects and organization culture. Marketing teams may meet more frequently as they learn from customers and the market. Product teams may meet less frequently. Make sure the review is useful!
Start 2025 Strong with Prioritized Projects
You’ll be well-positioned to start 2025 strong and achieve your goals by creating a prioritization framework that helps your prioritize multiple projects. Use it to maintain, review and adjust throughout the year. The key is to be intentional, flexible, and open to learning and adapting along the way.
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