Gaining Project Buy-in that Sticks

Welcome back to Debbie's series on the 5 key principles of project success. The first principle is having a concise project definition.  The second principle is gaining project buy-in that sticks.

What is buy-in?

In the context of managing successful projects, "buy-in" is full support of the project. That support can be expressed in many ways. In its simplest form, it's a stated commitment to support the project - either through written or verbal communications. Taken further, Buy-in is expressed in the form of resource commitments of people or budget.  This can be also show up in the form of prioritization. As a project leader, you ideally want support to be explicit and announced.

What drives buy-in?

The single most important factor that can help you drive buy-in is understanding and managing your stakeholders. A stakeholder is anyone who contributes to or is impacted by your project. Don't forget, stakeholders can be internal to your organization or external, such as vendors or agencies. They also may not know that they stakeholders - some are conscious of it. Others are not. Many project managers will do a formal stakeholder analysis to identify and understand their stakeholders. There are many frameworks out there, but to help you get started, ask yourself these 4 questions:
  • Who are the key players?
  • What are their views on the project…supportive, neutral, resistant?
  • What is their impact on the project…direct, influencer, affected?
  • What does success look like to them?
Once you understand your stakeholders, develop a plan to manage and communicate with them. Focus on the most influential. Those people whose opinions and support matter a lot to the project - both negatively and positively.

When are you there?  

You've achieved buy-in when your key stakeholders have a good understanding of your project objectives, they agree that the project is worth the investment of organization resources, and they lend their full support to the project. Getting there is not always easy, but the first step is acknowledging that gaining buy-in is important and worth your time. Did you enjoy this article? If you enjoyed this article, LIKE, COMMENT and FOLLOW at the top of this page to be notified when I post my next article. If you missed the overview, check out my previous post, 5 Key Principles of Project Success.  Next up is clear task estimation.
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Demystifying Project Success

Have you found yourself managing projects when your primary role is NOT a project manager? As a friend and co-worker once said, "Life IS a Project" and we all want project success.  Regardless of your role at work or at home, there are always projects to be accomplished. At work it could be a product launch, product promotion or product development. Maybe you're in operations and are more focused on the back office success of the company. At home, you could be planning a vacation or a group outing of some sort. Maybe it's building a shed.

Management of your project can be as formal or informal as fits the people affected by the project and the scope of the project.  However, any project has a higher likelihood of success if the person leading the project thinks about these 5 key principles that cross all methodologies, scope definitions and interested parties.

In this article, I am going to highlight the 5 key principles to any project's success. This is a kick off to a series that will go more in depth on each of the principles.

What are the 5 key principles of Project Success?

Principle 1: A Concise Project Definition

Whether you are building a shed or launching a new product, it always helps to have a concise project definition. The reader of a good project definition understands why you are doing the project and its ultimate outcome. Think of it as a summary of your business case. For example, "My car does not fit in my garage because my bicycles and tools are taking up too much space. Therefore, I am building a shed in my backyard so that I can store my toys and park my car." I always like to be sure there is some form of "so that" in my project definitions.

Principle 2: Project Buy In that Sticks

Most successful projects start with support from those who are impacted by the project - whether they know it or not. There are often conscious stakeholders and unconscious stakeholders. Conscious stakeholders know about the project and often either support, do not support or are indifferent about the outcomes. Unconscious stakeholders do not know they should care about the process or outcomes of the project. These are the folks who might catch you by surprise down the road!

For my shed project, it is obvious that my husband, the builder and I all care about the shed project. However, do I need to think about my neighbors? Will they care about the noise or the impact on their view? What about my children? Will they support the move of their bicycles?

Principle 3: Clear Task Estimation

In a simple example like a shed project, task estimation may not seem like a big deal. However, if you live in a region that gets rain and snow it may be very important. How long will it take to order the parts; is the contractor available; how long will it take to build the foundation? The structure?

Clear task estimation is not synonymous with accurate task estimation or even thorough task estimation. Much like project definition, it is more important to clearly communicate the meaning behind tasks and estimates than to be exact in their estimation at the outset. For example, are your tasks tied clearly to outcomes? Are they understandable? Are you estimating effort or duration?

Principle 4: Flexible Project Execution

One of the greatest gifts of agile software development is the idea of a flexible mindset. Unless you have a project that has been done before, with well-known milestones and tasks, it is highly likely that your project is going to evolve over time. More important than a plan that you "stick to," is a plan that can respond to change and a project manager who has the mechanisms in place to understand how the project is progressing.

In my shed project, although we have a good sketch, I need to be ready for the plans to change once the building begins. This is very typical in home remodels, for a different example. Once you pull off the sheet rock, you never know what is behind the walls. Once you start doing the work, you can expect surprises. A good project manager is prepared to anticipate change.

Principle 5: Effective Decision-Making

Decision-making is not one of those things you find in all of the standard project management approaches. However, I have found decision-making to be the single most important aspect of a successful project. It is critical to know who is ultimately making the decisions that impact the project. I like to keep a list of "open questions/decisions" that have to be made for project success. Some companies use decision-making frameworks to guide their projects.

In the shed project, who approves the spend? Who approves the design? The location? I personally do not care about the design, for example. As long as it fits in the space we allocated, my husband can design it however he wants. However, I do feel that we have a budget and I am an "approver" of the ultimate spend.

Start Now and Learn More

Whether you write them down or think about it in your head - applying these 5 principles can help any project get started on the right foot towards success.

Would you like to go more deeply into the 5 principles of project success?

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